SkinMedica
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SkinMedica •
Creating a digital reminiscent of an Aesthetician Consultation: trusted, educated, easy and intuitive - an experience leaving users feeling more empowered & beautiful in their skin care.
A Digital Rejuvenation
Bringing a sense of innovation and science to the SkinMedica website, we created content & immersive digital tools that help patients find the right combination of products for their unique skin type, and connect with experts and physicians for a truly personalized experience.
Skin Rejuvenation begins with understanding what your skin needs, and that starts with knowing your skin. As a constant innovator in cosmeceuticals, SkinMedica has dedicated years to research and develop the most proven ingredients and product on the market.
Rooted in Science and Innovation, this is where Design found its inspiration.
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Analyze
Skin Needs Through Cutting-Edge Technology, Science & Experiences
Educate
Luxury Science of Skincare Through Content, Storytelling and Product Data
Authenticate
Elevating Product
Efficacy, Innovation and Proven Results
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Working within the Strategic & Brand Discovery architecture, there were three important pillars that guided all Design, UX, Content Curation and Creative:
Uncover What Your Skin Needs
Advancing The Science Of Skin Rejuvenation
Results Rooted
In Science
It was pivotal that any design decision addressed a solve for the user in covering each pillar. From iconography, wayfinding through design, motion and innovation - a ton of care and intense design thinking was involved in every pixels placement.
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This was a tireless partnership between Creative and the Engineering team in Ukraine. Working absolutely insane global hours with technologists willing to push the boundaries to build something incredible.
Experience Modeling
Training and Documentation Plan for SkinMedica Team
Analytics Assessment & Insights Report
Customer Experience Design
Website Development
Page Designer Guide & Content Plan
System Integration, User Acceptance and End to End Testing
BRD, FSD, ISD, TSD
Launch & Deployment Plan
SFRA Replatform, AR integration, Loyalty program
More than just a Face Lift
Visually telling the story of transformation, we wanted the SkinMedica digital brand to feel like a dramatic change in appearance. Fresh, modern yet refined, using motion to imbue the product benefits of rejuvenation and revitalization.
To create a visual dialogue with our users that communicates authenticity, transformation and scientific excellence, complimented with an art direction that says ‘luxury skincare’. This is where the brand’s visual voice and trust lies and where Design Direction intersected with Page Design.
Out of Office Beauty Tools
Wayfinding weaving through the experience was important for the taxonomy and navigational structure, helping to create a consistent system that lets Users know where they are and why. The system should speak to them with a tone of voice, familiar terms and structures that align to their mental models and expectations, to propel them towards purchase and brand affinity.
It was all about empowering, inspiring and educating the user about the SkinMedica brand and products, while keeping visual overstimulation to a minimum. We wanted to design an experience that was easy, beautiful and intuitive for exploring and purchasing.
Product Grid Designed as an Experience
List pages do a lot of the heavy lifting when it comes to directing customers towards their purchase, yet all too often is overlooked for intelligent and insightful design decisions. Focusing on guiding users through the site by providing context, structure, and transparency to the relationship between products, science, and brand - this is how the SkinMedica product list pages became educational & relevant, guided-selling pathways to cart.
Details to Inspire
The Product Detail Page’s main job is to empower, inspire and educate the user to feel confident in making a purchase. We want to design the page longform but not overwhelming, incorporate sliders & carousels especially on mobile saving vertical real estate and make exploring & learning feel intuitive - naturally sparking curiosity.
The experience should be choreographed as if it were an Aesthetician Consultation: easy, beautiful, trusted and intuitive.
Clinically Proven Ingredients
Bringing skincare education to the forefront, the site highlight ingredients that matter, including the data, research and beneficial product information – in an simplistic immersive way, with the ability to do a deeper dive as well. SkinMedica’s innovations will be brought to the forefront, surfacing efficacy to the user, creating an experience similar to speaking with a specialist.
SkinMedica has stood at the intersection of luxury skincare and science for 20 years, backed by proven results and premium, clinically tested ingredients. Enabling the brand to digitally tell this story of potency, transformation and rejuvenation through skimmable, exciting educational content helps new and existing patients understand why SkinMedica is the gold standard.
Results Rooted in Science
Skin Rejuvenation begins with understanding what your skin needs, and that starts with knowing your skin. As a constant innovator in cosmeceuticals, SkinMedica has dedicated years to research and develop the most proven ingredients and product on the market, and we designed digital tools to further this clinically proven work online with Ai skin mapping & personalized results.
Bringing a sense of innovation and science to the SkinMedica website, we created content & immersive digital tools that will help patients find the right combination of products for their unique skin type, and connect with experts and physicians for a truly personalized experience.
A Legacy in Skin Longevity
SkinMedica® was founded by pioneers in the science of skin rejuvenation. Our co-founder, the renowned dermatologist Dr. Richard Fitzpatrick, had a vision to develop a better way to slow the aging process and unlock the potential of the skin to heal from within; and in 1999, the groundbreaking scientifically based skin care line called SkinMedica® was born.
The story of SkinMedica, the ‘behind the science’ journeys, Dr. Fitzpatrick’s legacy, the Aesthetic Clinic, the patented ingredients… these are all elements of SkinMedica’s brand DNA and woven into the site experience and storytelling.
SKINMEDICA
Design that's Skin Deep
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Design that's Skin Deep •
