Gallo Winery
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Gallo Winery •
Creating a multi-brand reference architecture from Vine to Imbibe.
Digital Harmony
Taking a portfolio of over 250 global winery brands on different platforms to a single RefApp.
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In a world where tradition retail struggles, how does a luxury brand stay relevant and engage both existing and new customer segments?
Data Analytics
Tech Discovery
Customer Insights (research & survey)
Stakeholder Interviews
Store Visits
Personas
Recommended Content & Features
Digital Roadmap
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A fully personalized shopping experience that has a spectrum of features to engage all types of customers.
Design Direction
On-site CX Sprint Kick-offs with the Palacio team to create best practice solutions within the Luxury market
Creating a revolutionary Page Designer experience with maximum marketing flexibility and technology enablement
Technology, Strategy, CX partnership for feasible solutions and Client happiness
Executive Presentations to the CEO
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Experience Modeling
Training and Documentation Plan for Palacio Team
Analytics Assessment & Insights Report
Customer Experience Design
Website Development
Page Designer Guide & Content Plan
System Integration, User Acceptance and End to End Testing
BRD, FSD, ISD, TSD
Launch & Deployment Plan
A Single RefApp Serving over 250 unique brands: Harmony
What is Harmony? It is different notes coming together into a symphony of artistry working together. Not just a project northstar, but the way to present Gallo: immersive storytelling, content and commerce natively combined within a massive Salesforce engine, all deployed across over 261 global brand sites.
This required both flexible thinking and flexible design, without compromising individual brand melodies, to successfully build a custom ‘Squarespace’, on top of Salesforce, for the largest wine owner and portfolio of brands in the world.
Maybe most importantly, was the task of designing the Harmony brand, a vital part of ensuring reviews and presentations were not overshadowed by a particular winery or experience over another. This neutral design system enabled presenting ideas that could work across the Gallo portfolio seamlessly.
Storytelling Symphony
The process of creating a wine is complex, taking years of hard work, reading the weather, mixing the right blend… all vital ingredients to making the wine, and sharing its story with customers.
It was all about empowering, inspiring and educating the user about the SkinMedica brand and products, while keeping visual overstimulation to a minimum. We wanted to design an experience that was easy, beautiful and intuitive for exploring and purchasing.
Content Concerto
Lengthy research went into the individual storytelling needs of multiple brands, looking at individual business needs for template types and user flows, then creating a global content strategy to design against. Using a modular approach, we ensured every Gallo owned winery had a voice and excellent design to easily speak through. Across home pages, categories, editorial and more - helping create depth around how special each brand and their products are.
Editorial Encore
Digital tasting rooms, zoom sommelier’s and event engines designed and built out to accommodate the changing needs of wineries and consumers.
Commerce Enablement
Addressing Gallo Winery’s most pressing need at the onset of Pandemic, ‘We need to bring e-commerce, shipping and delivery to our massive enterprise of brands. Now.’
Digital Tasting
Bringing the onsite tasting experience to wine enthusiasts wherever they are, Gallo needed a flexible and customizable platform for wineries to utilize when customers wanted to have a sommelier guide - but couldn’t make it to the Estate.
GALLO
Cheers
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Santé
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Salute
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Cheers • Santé • Salute •
