El Palacio de Hierro

• El Palacio de Hierro •

Creating the Premiere Digital Destination for LATAM Luxury.

Transformación Digital

With their flagship based in Mexico City, Palacio is famous as the biggest player in the LATAM Luxury market, with their chain of luxury department stores totaling 16+ offering everything from custom suit tailoring, spa services, high-end food halls, and apparel – to vacuum cleaners, brand credit cards and their home line: Casa.

Facing consistent daily site crashes on Magento 1, they had an emergency need to replatform to the Salesforce ecosystem, with a partner to help them in all aspects of business from omnichannel, marketing, deep data insights and design… closely collaborating onsite with their team in Mexico City.

In a world where tradition retail struggles, how does a luxury brand stay relevant and engage both existing and new customer segments?
Data Analytics
Tech Discovery
Customer Insights (research & survey)
Stakeholder Interviews
Store Visits
Personas
Recommended Content & Features
Digital Roadmap
A fully personalized shopping experience that has a spectrum of features to engage all types of customers.
Design Direction
On-site CX Sprint Kick-offs with the Palacio team to create best practice solutions within the Luxury market
Creating a revolutionary Page Designer experience with maximum marketing flexibility and technology enablement
Technology, Strategy, CX partnership for feasible solutions and Client happiness
Executive Presentations to the CEO
Experience Modeling
Training and Documentation Plan for Palacio Team
Analytics Assessment & Insights Report
Customer Experience Design
Website Development
Page Designer Guide & Content Plan
System Integration, User Acceptance and End to End Testing
BRD, FSD, ISD, TSD
Launch & Deployment Plan

Award Winning Design

Gold Awards in Fashion & Beauty, Best Art Direction, Best Homepage, Best Visual Appeal - Aesthetic, Best Visual Appeal - User Experience

Highly Flexible Content with Page Designer

One of the first Beta implementations on Salesforce, we designed a complete system of components and modules, fully configurable on the clients end, to create and showcase compelling storytelling, immersive imagery and almost anything they wanted within their site experience to bring depth to their site.