Ralph Lauren
Ralph Lauren
Digital Transformation for an American Fashion Icon.
A Classic Reimagined
Redesigning & replatforming any brand can be a tall order, but one trenched in such deep Americana heritage was an exploration in fashion royalty.
Ralph Lauren needed a host of deep user experience solutions, help streamlining their portfolio of brands into a concise + easy to navigate taxonomy and an entire ‘design it yourself’ customization for customers to interact within a playful and easy to use experience where they got to mix & match to create and purchase their very own RL styles.
Initially a mobile navigation optimization project, the relationship with Ralph Lauren quickly turned into a full brand redesign, content + commerce strategic design evolution and 5-year creative consultation.
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Item description
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Storyselling
Ralph Lauren needed to tell their heritage & luxury story in a gorgeous and explorable way.
This was accomplished using editorial styled modules that allowed their team to update content seamlessly, layer in campaigns + top selling categories, highlight the ‘Create Your Own’ tools and allow further exploration into the brand - on top of great navigation.
All in the Details
Visual storytelling across the site to help honor the Ralph Lauren brand heritage, dive deeper into product & collection details and create an experience of inspiration with every click.
This project won multiple Gold awards for Best Visual Appeal, User Experience, Use of Emerging Technology, Technical Achievement and Site Speed.
RALPH LAUREN
An American Classic
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An American Classic •
