PGA Tour Superstore

• PGA Tour Superstore •

Bringing PGA Tour Superstore customers a digital experience elevating the delight of play they find in their retail stores.

Connecting Players to the Game

Design an energized PGA TOUR Superstore digital flagship on the Sales Force Commerce Cloud platform leveraging a mobile-first approach.

Bring our customers a digital experience that matches the inspiration of our retail stores, bridging the gap between brick & mortar and click & mortar, using cutting-edge technology to realize a more innovative shopping destination.

Improve the mobile browsing/shopping experience
Generate a higher conversion rate from visitors for both desktop and mobile
Better analytics than ever before
Beyond product and price towards true personalized experience for the customer
Optimize navigation through reorganization and consolidation
Create unique engagement opportunities through content integration and innovation
Reduce click through for path to purchase
Develop unique modules to highlight key products and categories while optimizing product page experience leveraging best practices
Bridge the gap between the in store and online experience
Leverage cutting edge technology to realize a more innovative online shopping experience
Bring relevant and timely content to customers
Develop a “Locker Room” experience to engage customers beyond the shopping channel
Ai supported digital ‘Shopping Caddy’.
Player’s Club Loyalty program rollout.

Designed to Win

This project won multiple Gold awards for User Experience, Site Speed and Silver Award General Website Categories - SPORTS.

Golf & tennis are a true lifestyle – sports played for life, that transport players to destinations around the world via travel play and the joy of spectatorship watching their favorite tournament pro’s. PGA Tour Superstore needed a fresh new design direction to guide their digital flagship redesign that would connect with Gen Z + Millennial new comers, while capturing the essence of classic club look & feel.