Huda Beauty

• Huda Beauty •

Taking the Instafamous Beauty Boss from Social to CEO through commerce empowerment and 360 brand digital transformation across platforms.

An Influential Experience

How do you take the fastest growing Beauty entrepreneur from Social and Sephora - to a full Content + Commerce + Community digital experience? With her giving you a makeover while kicking off at the Huda Beauty headquarters in Dubai of course.

The objectives were clear: create an immersive digital shopping experience uniting the ecommerce power of Huda Beauty products with captivating content she was known and loved for. Taking the brand global through commerce enablement without sacrificing the personality driven storytelling of Huda Beauty’s blog and social presence, ensuring everything is seamlessly shareable for fans, providing surprises for empowering the Huda Beauty community, and all while launching her 5th year anniversary campaign and reality tv show.

Destination: Beautiful

Introducing innovations that personalize the shopping experience, strengthen the Huda Beauty community relationship, and differentiate Huda’s brand in the ultra busy visual space that is beauty + social shopping.

UX Moments Improved

Multiple platform integrations required a UX solution to meet the demands of many different types of users, so we designed a system to meet the needs of Huda Beauty’s mobile-first dominant loyalist on all devices.

Conscious Commerce

It was incredibly important to Huda that any product integration did not feel like a forced upsell to her loyal community, so integrating product within beneficial & interactive modules was paramount to design success. ‘Get the Look’ allows readers to enjoy the content they showed up for, product tile distraction free, unless a user clicks through for more and gets valuable content in addition to the relevant product information to explore + add to cart.

Interactive Delight

Huda uses her platforms to hype up any new product launch via countless posts, teasers and behind-the-scenes video. What better way to educate users on how to use her new products than a ‘quick tip’ feature that’s expandable and shoppable!

Blogging with Benefits

With an audience whose attention span is increasingly looking for quick visual hits, we wanted to infuse long form editorial with as much striking, helpful and engaging content as possible – with a healthy dose of native product as well.

Global Glam

Thinking about each customer in terms of personalized and global content, we identified potential behavior that could influence the experience by using data-driven profiles and location specific content.